For several years, HEFAME has
been developing its trademark Interapothek, which products are available
only at pharmacies. It was placed on the market due to Pharmacies’
interest in direct competition with other market sectors, through
selected articles and under the same criteria of:
QUALITY :Articles manufactured in accordance with the
strictest quality standards, effectively controlling the raw materials
and the finished product.
COST-EFFECTIVENESS : The range and
formats with the highest turnover at the best prices.
IMAGE :An impeccable, modern
image, which suits the current consumer.
Once consolidated in the market, its image was
redesigned last year by the Hefame Group’s Marketing Department, and new
products were further developed.
This change of image in 2003 resulted in a new logo,
which serves both as an identification and a quality guarantee for both
pharmacies and customers. Moreover, this new image, together with a more
careful design of the products, is associated in the market with a
greater professionalism.
On the other hand, the lines of products have been
redefined in accordance with the consumer’s needs.
The members of the Hefame Group have greatly welcomed
the new range of products recently launched. The Pharmacies’ support to
this innovative line of products has been a key issue for the success
achieved by the trademark Interapothek in only seven years, which
besides the quality added-value products and their prices, is due to the
fact said products are only available at pharmacies.
The
growth experienced in the market confirms the Group’s decision to invest
in new lines of products to be sold only in Pharmacies was a good
decision.
